Spring Donation Campaign

Two spring donation concepts for Goodwill of Northwest North Carolina, produced as a display and Performance Max ad set. The college version speaks to students clearing out at the end of the year; the general version invites the wider public to drop off donations in one simple stop.

I created the campaign creative and adapted each concept across the full format set: standard display sizes, wide banners, squares, and the tall image-only Performance Max asset. Each concept keeps its own palette, lettering, and photography so the two audiences get a distinct message.