I’m Ethan Walsh, a designer and creative services manager working across campaigns, brand, video, and digital experiences. I also build tools and explore new ways of working with AI.
A playful ice cream identity brought to life through a character-led logo, a three-flavor packaging system, and a series of animated spots. A fictional brand, developed with AI-assisted tools.
View case study →Visual direction, typography, digital ads, and video for Goodwill's regional Halloween campaign. Adapted across social, display, and digital billboards, with a supporting WordPress landing page.
View case study →A visual identity and launch campaign for Goodwill of Northwest North Carolina’s curated clothing collection, with a landing page.
View project →Two spring donation-drive concepts for Goodwill of Northwest North Carolina: one for college move-out, one for the wider public.
View project →Goodwill’s annual back-to-school jeans sale, buy one pair and get one free, across video and digital ads.
View project →A vertical video for Goodwill built around reuse, donation, and thrift culture.
View project →Exterior graphics and a digital experience for Goodwill of Northwest North Carolina’s mobile career center.
View project →A place for the tools I’m building, workflows I’m testing, and ideas I’m exploring with AI, design, and code.
A little star with a mind of its own. Pull it, hold it, give it a beat: SVG, Web Audio and a WebGL surface answering to five tracks.
Sound starts only when you press Play. Works with a mouse, touch, or keyboard; reduced motion respected.
Open the experimentAn interactive 3D experiment that makes AI workflows visible. Follow simulated tasks through work, testing, review, and human approval.
Fictional data, nothing connected. Runs about 3:40 and starts only when you press Play. Needs WebGL.
Launch interactive demoA small mechanical keyboard you can play with. Pick a switch sound, dress the keycaps, set the mood, then restore little keyboards in the Workshop and keep what you make.
Licensed key recordings with a synthesized fallback, 3D keepsakes, and saved desks. Click inside first, then type. Nothing plays until you do.
Open the keyboardA connected hub and request workflow for finding brand resources, submitting marketing work, and keeping track of next steps.
Open the Lab project →A hiring-workflow prototype that brings pipeline status, orientation planning, and manager next steps into one place.
Open the Lab project →I'm Ethan Walsh, a designer and creative services manager. I lead creative direction and stay hands-on in the work, across campaigns, brand, video, and digital experiences.
I’m based in Maiden, North Carolina, leading brand, campaign, video, and web work at Goodwill of Northwest North Carolina. I started out in 2015 as a page designer and copy editor, laying out newspapers and magazines, and have been designing in Adobe tools for more than twenty years. The projects I enjoy most are the ones that call for something outside the usual box: a new format, an unexpected idea, or a tool that doesn’t exist yet.
Tell me about the project, the timeline, and what a good outcome looks like. I'll reply with honest first thoughts.
ethanjwalsh@gmail.com Start a conversation
